In March 2020 when Lockdown closed the economy, an Avocet client had 2 problems- how to keep staff safe, & then how to continue to communicate effectively with customers & prospects to close sales & keep Invoicing ticking over.
The business supplied Feeder Systems to production lines for coding & labelling in the Pharmaceutical & Food manufacturing sectors.
The solutions which have been successfully introduced through its website & well received (August sales the highest for 20 years) include:
- Use of real meaningful (not ) photographs
- Practical Visualisation of Case Studies
- A Virtual New Product Launch
- Product Maintenance
- Product Training
This business has form in the application of technology.
In 2018 it was faced with component supplier issues in terms of sky high minimum quantities & the disappearance of suppliers as employee skillsets drifted into retirement.
Unperturbed, the business invested in 3D printers, resulting in continuity of supply, consistent product qaulity, & very high gross margins.